Those of us who follow the technological news know very well what the Raspberry Pi phenomenon has meant . These small low-cost miniPCs have meant a small revolution in the maker world and the education segment, but there are still many people who do not know their possibilities.
To solve the problem the Raspberry Pi Foundation has made a singular movement: it has opened the first physical store of Raspberry Pi , and has done so with the aim of attracting all those people who do not know yet this small and ingenious device.
A store in which to touch and try before buying
Although many technology fans did not need to touch the Raspberry Pi before buying it, most potential audiences may not understand this unique concept of low cost computing: this is where a physical store like this can be a unique experiment for the impulse of this product.
As Eben Upton explained in The Next Web , that physical presence will allow them to reach an audience they would not otherwise reach . “One of the good and bad things about being online is that it tends to classify people into affinity groups, and allows people within affinity groups to talk to each other, often to the exclusion of people who are not. in the affinity group. ”
Precisely that focus that until now was in the online sale limited the possibilities of expansion of the Raspberry Pi, and in fact Upton describes this store more as a “showroom” than as a point of sale as such . It is “a place for people to explore our product”, and that is precisely what those who pass by can do, since there are several computers ready for people to experiment with this device.
The choice of Cambridge – with just 125,000 inhabitants – is curious, but for those responsible for this body, this city was an appropriate option for its population and demographics, as there are people who are “probably receptive” to this type of store. Not in vain there are the offices of ARM Holdings and one of the headquarters of Microsoft Research. Now it remains to be seen if indeed the store becomes a turning point for a device that continues to amaze for its versatility and performance.